“茶+”创新成果集结！英德红茶邀您来深圳茶博会喝茶啦

Core Viewpoint - The article highlights the participation of Yingde Black Tea in the 2025 China (Shenzhen) International Autumn Tea Industry Expo, showcasing its innovative transformation from traditional tea consumption to a modernized industry model that integrates new consumption trends and full-chain development [10][12][21]. Group 1: Event Participation and Activities - Yingde Black Tea will participate in the Shenzhen Tea Expo from December 11 to 15, 2025, and will host the "Yingde Black Tea Beverage Innovation Conference" on December 11 [9][10][24]. - The event will feature a themed exhibition space titled "Warm Winter Consumption Season · Yingde Black Tea Special," aiming to attract over 100,000 professional buyers and consumers [15][16]. - An innovative product tasting area will be set up for attendees to sample cross-border products that incorporate black tea elements, such as milk tea and tea beer [19][20]. Group 2: Industry Innovation and Development - Yingde Black Tea is actively engaging in cross-industry innovation, developing convenient new beverage products like ready-to-drink milk tea and flavored tea bags to cater to younger consumers and fast-paced lifestyles [32][34]. - The brand has collaborated with well-known companies like "Dian Dou De" and "Heytea" to create popular products, achieving significant sales milestones, such as over 800,000 cups sold on the first day of a new product launch [41][42]. - The tea industry is also focusing on integrating tea culture with tourism, creating immersive experiences that promote both tea and travel [44][46]. Group 3: Economic Impact and Brand Value - Yingde Black Tea has a long history and is recognized as the "World Black Tea Hometown," with a current tea garden area of 186,500 acres and over 880 tea enterprises, contributing to a comprehensive output value exceeding 9.913 billion yuan [53][55]. - The brand value of Yingde Black Tea is projected to reach 5.178 billion yuan by 2025, ranking first among black tea brands in China [56]. - The industry is positioned for high-quality development, aiming for a comprehensive output value to surpass 10 billion yuan, supported by strategic marketing and brand exposure initiatives [51][59].