聚力共赢 稳健增长｜2025 Swisse 斯维诗合作伙伴大会启幕新征程

Core Insights - The 2025 Swisse Partner Conference held in Guangzhou celebrated the 10th anniversary of Swisse's entry into the Chinese market, reflecting on past achievements and future opportunities in the health sector [1][3]. Group 1: Company Growth and Strategy - Swisse, an Australian natural nutrition brand with a 55-year history, has evolved into a global health leader since joining the Health and Happiness Group in 2015, focusing on local market insights and consumer health trends [3][4]. - The brand capitalized on the rise of cross-border e-commerce and consumer trust in overseas products during its initial phase, launching popular products that quickly gained visibility among Chinese consumers [4][5]. - In 2019, Swisse transitioned to a localized strategy, launching multiple sub-brands to cater to diverse consumer needs, achieving the top position in China's online VHMS market [5][7]. Group 2: Market Position and Achievements - By 2023, Swisse introduced the "Swisse Mega Brand" strategy, achieving over AUD 1 billion in global sales and becoming the top nutrition brand in China by mid-2025 [7][8]. - The brand's growth reflects its ability to adapt to the evolving health market, focusing on personalized and scientific nutrition solutions for various consumer demographics [8][10]. Group 3: Consumer Insights and Product Development - Swisse's product development is driven by a deep understanding of consumer needs, shifting from basic supplementation to personalized, age-specific nutrition [8][10]. - The brand emphasizes its commitment to quality through its "Three Truths" philosophy: genuine reputation, proven effectiveness, and safety throughout the supply chain [10][18]. Group 4: Future Directions and Partnerships - The company aims to strengthen its ecosystem with partners, focusing on long-term strategies, product quality, and transparent communication to foster mutual trust [13][14]. - Swisse plans to continue innovating based on consumer insights, enhancing product offerings, and collaborating closely with partners to explore new opportunities in the health sector [14][18].