为什么只有差异化，才能救城商行？

Core Viewpoint - The net interest margin of many city commercial banks and rural commercial banks has decreased, indicating a shift in traditional banking strategies and a need for differentiation to survive in a competitive environment [1][29]. Group 1: Industry Trends - The net interest margin for city commercial banks in the third quarter of 2025 is reported to be only 1.37% [1][29]. - The traditional profit model based on interest margins is becoming less viable, as competition intensifies and banks struggle to maintain profitability [3][31]. - The banking environment is increasingly unfavorable for city commercial banks, as larger banks attract deposits and high-quality clients due to their scale and lower costs [5][33]. Group 2: Need for Differentiation - There is a growing consensus in the industry that city commercial banks have no choice but to pursue differentiation as a survival strategy [4][32]. - City commercial banks must focus on areas that larger banks cannot serve effectively, leveraging their local knowledge and customer relationships [6][36]. - Successful differentiation is not merely a strategic choice but a fundamental approach to banking that emphasizes understanding customer needs and providing tailored solutions [22][51]. Group 3: Successful Examples - Ningbo Bank exemplifies successful differentiation by focusing on understanding customer lifestyles and operations, offering services like "Bobo Zhiliao" for small businesses to manage their operations [10][39]. - Other banks, such as Tailong Bank and Rizhao Bank, have adopted a focused approach on small and micro enterprises, avoiding large projects and maintaining a deep understanding of their local markets [14][46]. - These banks demonstrate that a deep commitment to customer relationships and local market knowledge can lead to lower risks and better profitability [17][49]. Group 4: Future Directions - The future of banking will hinge on who can act as a partner to customers, solving their real problems rather than just selling products [20][50]. - Banks must engage directly with customers' operations to understand cash flows and risks, fostering long-term relationships rather than transactional ones [49][52]. - The ability to answer why customers should choose a particular bank will determine success in the next phase of banking competition [28][53].