Jones Soda bolsters C-Level team, hiring proven business leaders to head Operations, Marketing and increases Lending Facilities to Support Growth
Prnewswire·2025-12-09 11:30

Core Insights - Jones Soda Co. has appointed Darcey Macken as Chief Operating Officer and Eric Schnabel as Chief Marketing Officer to enhance its leadership team and drive growth [1][2][3] - The company has increased its revolving credit facility from $5 million to $10 million to support anticipated sales growth in 2026 [1][5][6] Executive Appointments - Darcey Macken brings over 20 years of experience in consumer packaged goods, having previously served as CEO of Planterra Foods and held senior roles at Sovos Brands and noosa yoghurt, where she significantly increased revenue [2] - Eric Schnabel has three decades of experience in advertising and marketing, previously leading marketing teams at Kohler Co. and co-founding The Creative Shop at Meta, focusing on digital marketing strategies [3] Business Momentum - Recent collaborations with Bethesda Software's Fallout have resulted in significant sales increases at Costco and through direct-to-consumer channels, indicating a positive trend for the company [4] - The expanded leadership team and increased credit facilities are expected to facilitate further sales growth for Jones Soda in the upcoming year [7]