Jetsen(SZ:300182) Zheng Quan Shi Bao Wang·2025-12-09 11:21Core Viewpoint - The upcoming variety show "Source is You: Dongyuan Journey," co-produced by Jiecheng Co., Dongyuan County People's Government, and Mango TV, aims to transform local cultural and tourism resources into a profitable industry through a unique blend of entertainment and tourism [2][4]. Group 1: Show Overview - The show will premiere on December 10, airing weekly on Mango TV, and features six guests known as "Big Factory Boys" who will engage in food truck operations to connect local agricultural products and tourism resources with youth aspirations [2]. - The program is part of Jiecheng's comprehensive strategy to operate its IP across various sectors, particularly in cultural tourism, and aims to convert Dongyuan's natural resources into economic benefits [2][4]. Group 2: Strategic Collaboration - In early 2025, Jiecheng signed a framework agreement with Dongyuan County to promote industry integration across five dimensions: IP creation, promotion, operation, management, and investment [2]. - The establishment of the "Dongyuan Jiecheng" cultural industry company in March 2025 serves as a core platform for this collaboration, marking a significant step towards resource integration and content realization [2]. Group 3: IP Operation Logic - The show enhances the IP operation chain through three key stages: leveraging Mango TV's content production to create quality content, driving real-world consumption in local attractions and accommodations, and generating revenue through merchandise licensing and themed products [3]. - Jiecheng Co. has a clear strategic layout in the IP sector, focusing on resource-based copyright business while also incorporating AIGC and innovative ventures as complementary wings [3]. Group 4: Future Implications - The launch of "Source is You: Dongyuan Journey" not only establishes a new pathway for IP content creation and tourism transformation but also demonstrates the replicability of Jiecheng's IP strategy across various scenarios [4]. - As Jiecheng continues to implement its multi-dimensional and multi-scenario IP business, it is expected to enhance its IP monetization matrix, thereby increasing both cultural and commercial value [4].