NelsonHall Names TELUS Digital a Leader in its 2025 NEAT Evaluation for Customer Experience Services Transformation

Core Insights - TELUS Digital has been recognized as a Leader in the 2025 NelsonHall NEAT Evaluation for CX Services Transformation, highlighting its capabilities in operational efficiency, revenue growth, and long-term success through advanced AI solutions [1][5] Group 1: TELUS Digital's Achievements - The company was acknowledged for its Fuel iX™ platform, which effectively converts AI deployments into business outcomes, enhancing operational, agent, and customer experiences [2][3] - TELUS Digital's expertise in CCaaS, cloud services, and Salesforce integrations allows clients to modernize legacy systems and streamline workflows, facilitating faster AI capability deployment [4][5] Group 2: Technology and Innovation - Fuel iX is noted for its ability to safely and efficiently deploy generative AI across existing systems, addressing common enterprise challenges such as siloed data and slow AI adoption [3][6] - The company maintains a strong Trust & Safety practice and a mature AI operations practice, which includes a large crowdsourcing platform and specialized AI training services [6] Group 3: Market Position and Strategy - TELUS Digital's Leader status in the NEAT Evaluation reflects its success in helping clients navigate AI implementation complexities and modernize customer and agent experiences [5] - The company emphasizes a vendor-agnostic approach, allowing clients to integrate seamlessly with existing providers and technology stacks, thus enhancing cross-selling and upselling opportunities [6]