惠企政策“加油包”赋能浙江化妆品产业发展提速

Core Viewpoint - The implementation of supportive policies in Zhejiang Province is accelerating the development of the cosmetics industry, enhancing confidence among local enterprises to innovate and develop new products [1][3]. Group 1: Policy Initiatives - Multiple favorable policies were announced at the "2025 Zhejiang Province Cosmetics Industry Innovation Development" conference, aimed at speeding up the growth of the cosmetics sector [1]. - The "Zhejiang Beauty 18 Measures" and the "Zhejiang Province Cosmetics Filing Management 'Empowerment' Reform Work Plan" were introduced to deepen regulatory oversight and support high-quality industry development [1][3]. Group 2: Industry Performance - Zhejiang Province's cosmetics industry ranks among the top in the country in terms of industry scale, brand competitiveness, and export share, indicating a strong industrial foundation [1]. - Over 60% of cosmetics production enterprises in Zhejiang are located in Jinhua, which has 437 cosmetics production companies and achieved an export value of 7.49 billion yuan from January to October this year, accounting for 15% of the national share [3][4]. Group 3: Innovation and Support Measures - The Zhejiang Provincial Drug Administration introduced four key measures to enhance enterprise experience, including direct handling of filings at the county level and expedited review processes for domestic cosmetics [3]. - A pilot program for facilitating cosmetics import and export trade was launched in Jinhua, aiming to establish it as a leading hub for trade facilitation in the cosmetics sector [4].