Zhong Guo Jing Ji Wang·2025-12-09 12:11Core Insights - The annual JD Golden List awards recognized Three Squirrels as a leading brand in the snack industry, winning the "Quality Gold Award" for nuts and the "Annual Gold Award" for its core product, the Daily Nut Gift Box, highlighting both industry and consumer recognition [1][3] Group 1: Strategic Partnership and Transformation - Three Squirrels has entered a milestone phase in its partnership with JD, transitioning from a traditional channel partner to a platform supplier, reflecting a strategic upgrade in their collaboration [3] - The transformation is based on insights into consumer trends, emphasizing the importance of product value and the need for brands to innovate and deepen supply chain capabilities [3] Group 2: Supply Chain and Product Development - The success of Three Squirrels' award-winning products is attributed to its "One Product, One Chain" supply chain strategy, which integrates global sourcing and stringent quality control across all production stages [3] - The Daily Nut Gift Box exemplifies this strategy, utilizing a scientific mix of nuts and dried fruits, and employing low-temperature baking to preserve nutritional value and texture [3] Group 3: Category Expansion and Consumer Solutions - Three Squirrels is expanding its product offerings beyond nuts to include a variety of essential household items, launching its first online store on JD in October, which enhances consumer experience through a comprehensive shopping solution [4] - This category extension is driven by user profile analysis on JD, allowing Three Squirrels to meet diverse household consumption needs and broaden its brand influence [4] Group 4: Collaborative Ecosystem and Market Impact - The partnership between Three Squirrels and JD exemplifies a co-creation model that leverages supply chain advantages and digital capabilities to drive efficient growth [7] - This collaboration is reshaping the ecosystem between brands and platforms, contributing to sustained commercial value and injecting new vitality into the high-quality development of the Chinese consumer market [7]