Xin Lang Cai Jing·2025-12-09 12:10Core Insights - The collaboration between JD.com, GAC, and CATL for the Aion UT Super has faced significant challenges, particularly regarding customer dissatisfaction and communication issues among the partners [1][6] Group 1: Partnership Roles and Responsibilities - JD.com is responsible for customer acquisition, online sales, financial services, and insurance for the Aion UT Super, which is the only sales channel [1] - GAC handles product manufacturing, offline test drives, and delivery, while CATL is in charge of battery and battery swap services [1] Group 2: Customer Complaints and Responses - A major issue raised by customers is the discrepancy between the advertised features and the actual product, specifically regarding the absence of a sunroof that was shown in promotional materials [3] - The mileage limitation of the rental electric version, which restricts users to 3,000 kilometers per month with additional charges for exceeding this limit, was not clearly communicated to customers at the time of ordering [5] - Customers expressed concerns about invoice restrictions, as the Aion UT Super can only be invoiced in Guangzhou and Shanghai, limiting access to local subsidies [5] Group 3: Communication and Service Issues - There is a lack of a regular communication mechanism among the three partners, leading to confusion about which party is responsible for resolving customer issues [6] - Customer service representatives from different companies provided inconsistent information, resulting in frustration among users [6][9] Group 4: Sales Performance and Market Impact - Despite the challenges, the Aion UT Super has positively impacted foot traffic in GAC's stores in Guangzhou and Shenzhen, with a stable increase in inquiries about the vehicle [11] - However, sales in lower-tier cities have not seen significant changes, partly due to the absence of actual vehicles for test drives [11] - The Aion UT Super has reached a milestone with the delivery of its 1,000th vehicle, indicating a shift towards scaled delivery [11]