送米又送油，年底冲刺“开门红”，部分中小银行上调存款利率

Core Viewpoint - The banking industry is experiencing a "New Year Opening" strategy, with some small and medium-sized banks temporarily raising fixed deposit rates and offering attractive gifts to attract depositors, despite an overall downward trend in interest rates [2][10]. Group 1: Interest Rate Adjustments - Some banks in Beijing are offering a 3-year fixed deposit rate of 1.9%, which can increase to 1.95% for deposits over 500,000 yuan [2][3]. - Many small and medium-sized banks are adjusting their deposit rates, with some directly raising rates while others are using promotional gifts as a marketing strategy [4][12]. - For example, Yangling Rural Commercial Bank has raised its fixed deposit rates to between 1.1% and 1.6% for the period from December 6, 2025, to March 31, 2026, with 3-year and 5-year rates reaching 1.6% [13]. Group 2: Marketing Strategies - The combination of "interest rates + gifts" has become a common strategy among banks to attract deposits as the year-end approaches [4][12]. - Some banks are offering physical gifts such as cooking oil and rice for new deposits, with promotional campaigns encouraging customers to deposit additional funds [12][13]. - A customer reported that one bank offered a lottery for customers who deposited over 200,000 yuan, with prizes including electric bicycles and Bluetooth headphones [12]. Group 3: Market Trends - Despite the temporary increases in deposit rates, the overall trend for bank deposit rates remains downward, with several banks continuing to lower their rates into December [6][14]. - The net interest margin for commercial banks was reported at 1.42% as of the end of Q3 2025, indicating a historical low and a challenge for profitability [14]. - Analysts suggest that the current low interest rate cycle is expected to continue, driven by macroeconomic conditions and monetary policy aimed at supporting growth [14][15].