Core Viewpoint - Tianyouwei aims to acquire German automotive electronics supplier Krämer Automotive Systems GmbH for €1 million, despite the company being in a state of insolvency, with a negative net asset value of -6.53 million yuan as of June 30, 2025. The acquisition is seen as a strategic move to penetrate the European high-end passenger car market and enhance international operations [1][2][3]. Group 1: Acquisition Details - Tianyouwei plans to use its own funds to purchase 100% of Krämer's shares, aligning with its strategy for international development and market expansion in Europe, particularly targeting high-end passenger car clients [2][4]. - Krämer, established in 1974, has previously worked with luxury car brands such as Porsche and Mercedes but has faced financial difficulties, leading to a bankruptcy filing due to a lack of significant orders [2][3]. - The valuation of Krämer shows a significant increase of 231.16%, with an estimated shareholder equity value of 8.57 million yuan compared to its negative net asset value [3]. Group 2: Financial Performance - Krämer's financials indicate a total asset value of 12.04 million yuan and a net loss of 149.37 million yuan in the first half of the current year, with total revenue of 1.14 million yuan [3][4]. - Tianyouwei's overseas sales gross margin exceeds 40%, while domestic sales gross margin is just over 20%, highlighting the profitability of international operations [7]. Group 3: Strategic Implications - The acquisition is expected to enhance Tianyouwei's market competitiveness and industry position by leveraging Krämer's customer relationships and sales channels in Europe [4][5]. - The integration of Krämer's sales team and customer base is anticipated to create synergies in technology development and market resource sharing, benefiting both companies [4][5]. - Tianyouwei is also expanding its global footprint by establishing subsidiaries and production bases in Mexico and South Korea to better serve international clients [6].
超两倍溢价收购背后，天有为瞄上欧洲高端车市