Vivid Seats Upgrades Mobile Experience with Immersive Tools for Smarter Shopping

Core Insights - Vivid Seats Inc. has launched an upgraded mobile app aimed at enhancing the event discovery experience for fans, focusing on personalization and ease of use [1][2][3] Group 1: App Features - The updated app includes a new interactive map for real-time event browsing, allowing users to filter by venue, event type, and price range [4] - Enhanced seat previewing provides hyper-realistic visuals of venue-specific views, addressing common consumer concerns about sightlines [4] - Users can connect their Spotify accounts for personalized concert recommendations based on their listening habits, and follow favorite teams and venues for tailored notifications [4] Group 2: Value Proposition - Vivid Seats emphasizes a customer-first approach with features like the Lowest Price Guarantee and All-in Pricing, ensuring transparency in ticket costs [6] - The Vivid Seats Rewards program allows fans to earn rewards on every purchase, offering exclusive perks such as surprise gifts and ticket upgrades [6] Group 3: Company Background - Founded in 2001, Vivid Seats is a leading online ticket marketplace that connects fans with a wide selection of live events across North America [7] - The company has been recognized for its customer service excellence, reinforcing its commitment to providing exceptional value in the ticketing industry [7]