贵州酝酿十大白酒促销政策，年初提出1600亿产值目标

Core Viewpoint - Guizhou province is implementing a series of measures to boost liquor sales as the year-end consumption peak approaches, aiming to enhance the market presence of Guizhou liquor nationwide [1][2]. Group 1: Sales Promotion Measures - The proposed measures include online promotions and the issuance of consumer vouchers to expand Guizhou liquor sales [1]. - There is a focus on creating diverse consumption scenarios by increasing the presence of Guizhou liquor in large retail chains and transportation hubs [1]. - The initiative encourages liquor companies to offer customized promotional policies for various celebratory events, such as weddings and corporate gatherings [2]. Group 2: Industry Challenges - The liquor industry is facing structural adjustments, with a slowdown in growth rates across major liquor-producing provinces, including Guizhou [2]. - The target for Guizhou's liquor industry output value is set at 160 billion yuan for 2025, but growth has been decelerating, with a reported increase of only 2.0% in the first three quarters of 2025 compared to 10.1% in the same period of 2024 [2]. Group 3: Market Dynamics - A report indicates that the combined revenue of 20 A-share liquor companies fell by 5.90% year-on-year, totaling 317.78 billion yuan in the first three quarters of 2025 [3]. - Inventory levels for these companies increased by 11.32% year-on-year, reaching 170.69 billion yuan, indicating potential oversupply issues [3]. - Consumer demand is under pressure, with a reported decline of 20%-30% in liquor demand during the Mid-Autumn Festival and National Day holidays in 2025 [3]. Group 4: Strategic Shifts - Guizhou province is shifting its focus from merely selling liquor to promoting a lifestyle, emphasizing service and emotional connection in marketing strategies [4]. - The province encourages innovation in product offerings, including low-alcohol and flavored liquors, to meet diverse consumer preferences [4]. Group 5: Comparative Initiatives - Sichuan province has also introduced policies to enhance the "Chuan liquor" brand, focusing on strengthening leading enterprises and developing supporting industries [5][6].