麻薯盒现活老鼠！山姆回应“已致歉和解”，律师称违反《食品安全法》

Core Viewpoint - The incident involving a live mouse found in a sealed mochi box from Sam's Club has sparked significant public outcry and raised concerns about food safety and brand reputation [1][10]. Group 1: Incident Details - A consumer ordered various products, including a 24-pack of Member's Mark original mochi, through the Sam's Club app, and discovered a live mouse inside the sealed plastic box upon delivery [4][7]. - The consumer reported the incident on the platform, receiving a one-star rating and expressing shock at the discovery [7]. - The company acknowledged the incident and stated that it was caused by pest intrusion from the surrounding area of the pickup point, which was outdoors and had conditions favorable for pests [9][10]. Group 2: Company Response - Sam's Club has engaged a professional pest control company to conduct a thorough investigation and has communicated with the affected consumer to resolve the issue [9][10]. - The company expressed apologies for the inconvenience caused to its members and plans to enhance packaging management and delivery services in the future [10]. Group 3: Legal and Financial Implications - Legal experts indicated that the presence of a live mouse in food packaging constitutes a serious violation of food safety standards, potentially leading to significant legal repercussions for the company [10]. - Since entering the Chinese market, Sam's Club has attracted a large number of middle-class consumers, with paid membership numbers expected to exceed 9 million by June 2025, generating over 2.34 billion yuan in membership fees alone [10][12]. Group 4: Brand Reputation and Market Impact - The incident has further damaged Sam's Club's brand image, which has already faced scrutiny over quality issues and product recalls earlier in the year [12]. - Public sentiment is divided, with some consumers questioning the integrity of the incident while others express disappointment in the brand's perceived decline in quality [7][12].