中国新能源出海新坐标:宋PLUS德国插混月度夺冠,比亚迪深化全球市场布局
Xin Lang Cai Jing·2025-12-09 13:36

Core Insights - BYD SEAL U (Song PLUS) has become the best-selling plug-in hybrid model in Germany for November, marking a significant achievement for a Chinese automotive brand in a mainstream market [1][11] - This milestone indicates BYD's expanding presence and growth in the European automotive market [1][11] Sales Performance in Germany - From January to November, BYD's cumulative sales in Germany reached 19,197 units, representing a year-on-year increase of over 647.5% [6][16] - In November alone, sales surged to 4,026 units, reflecting a staggering year-on-year growth of over 834.1%, with market share rising to 1.6% [6][16] Sales Performance in Other European Markets - In the UK, BYD's cumulative sales from January to November totaled 43,740 units, up 488.5% year-on-year [7][17] - In Spain, cumulative sales reached 22,358 units, a year-on-year increase of 452.3%, with November sales at 2,934 units, up 267.7%, achieving a market share of 19.2% and surpassing Tesla [7][17] - In Italy, cumulative sales were 20,211 units, soaring 4,878.1% year-on-year, with November sales at 3,526 units and market share climbing to 2.8% [7][17] - In France, cumulative sales reached 10,982 units, a year-on-year increase of 202.7%, with November sales at 1,139 units, up 72.6% [8][18] Overall European Market Performance - BYD's total overseas sales of passenger cars and pickups exceeded 910,000 units from January to November 2025, with November alone seeing sales of 131,661 units, a year-on-year growth of 297% [8][18] - Cumulatively, BYD's global sales of new energy vehicles have surpassed 14.7 million units [8][18] Strategic Outlook - These achievements reflect BYD's commitment to technology and comprehensive market strategies, earning global trust [11][21] - Looking ahead, BYD aims to drive global electrification with green technology and deepen localized operations in various markets [11][21]