天津推出300余项冬季文旅活动 航旅融合新品促消费升级
Zhong Guo Xin Wen Wang·2025-12-09 13:39

Group 1 - Tianjin has launched over 300 winter cultural and tourism activities, aiming to stimulate the consumer market and leverage its winter tourism advantages [1][2] - The winter activities are themed around "Tianjin Winter Charm," "Tianjin Winter Fun," "Tianjin Winter Snow," and "Tianjin Winter Taste," featuring light shows, folk performances, skiing competitions, and culinary experiences [2] - The Tianjin Tourism Group has partnered with state-owned enterprises to introduce a series of winter cultural tourism events, including a special tourism train and a digital light show [2] Group 2 - A new "Flight + X" travel product has been launched, integrating services from over 300 local attractions and more than 5,000 hotels, allowing travelers to enjoy multiple benefits with a single ticket [2] - This initiative is a collaboration between government, enterprises, and airlines, aimed at converting air passenger flow into effective cultural and tourism consumption [2] - The Tianjin Municipal Bureau of Culture and Tourism is also initiating a "Tianjin Treasure Shops" campaign to promote local consumption through live streaming and store exploration videos [3]