云南龙陵：“牛棚村咖”铺就乡村创业路

Core Viewpoint - The article highlights the entrepreneurial journey of Yang Meng, who transformed a traditional cow shed into a popular coffee shop in Longjing Township, Yunnan, leveraging local agricultural resources and tourism potential to create a thriving business [1][3]. Group 1: Entrepreneurial Development - Yang Meng, a local from Longjing, returned home after years of work and decided to open a coffee shop in a renovated cow shed, inspired by the increasing tourist influx during the rice flower fish festival [3][5]. - The coffee shop opened during the National Day holiday in 2023 and quickly became a popular spot, generating over 50,000 yuan in revenue within the first month [3][5]. - Yang Meng's initial excitement was tempered by the realization that the business model was too reliant on seasonal tourism, prompting her to seek ways to diversify and sustain customer interest [5][6]. Group 2: Business Expansion and Community Impact - By 2025, Yang Meng plans to expand the coffee shop's space and offerings, including a product display area for local specialties, aiming to attract visitors year-round [5][6]. - The Longjing area has seen a significant boost in tourism, with 386,000 visitors and over 54 million yuan in revenue during the rice flower fish festival in 2025 [5][6]. - Local agricultural products, such as "red fine soft rice" and "rice flower fish," gained recognition, contributing to the region's agricultural modernization and tourism development [5][6].