贵州拟推十大白酒促销措施：发白酒消费券 宴席用酒有优惠

Core Viewpoint - Guizhou province is seeking public opinion on a draft proposal aimed at promoting the sales of liquor, particularly focusing on the issuance of consumption vouchers for liquor purchases, which is a relatively new initiative compared to other sectors [1][2]. Group 1: Promotion Measures - The draft proposal includes ten measures to enhance liquor sales, such as online promotions, creating consumption scenarios, activating banquet markets, and encouraging collaboration between liquor companies and financial institutions [1][3]. - A notable measure is the issuance of consumption vouchers, which will be used to boost online sales and expand the market reach of Guizhou liquor products nationwide [2][3]. - The proposal aims to integrate liquor sales with digital platforms, potentially reducing marketing costs for companies while providing tangible benefits to consumers [2]. Group 2: Market Expansion Strategies - The draft emphasizes increasing the presence of Guizhou liquor in large chain supermarkets and transportation hubs, as well as supporting liquor products in telecom operators' reward programs [3]. - Specific measures are proposed to stimulate the banquet market, encouraging liquor companies to offer customized products and promotions for various celebratory events [3]. - The proposal also includes support for liquor companies to collaborate with financial institutions to explore innovative financial products, which could help alleviate financial pressures on these companies [3]. Group 3: Regulatory and Quality Assurance - The draft outlines plans to combat market violations such as counterfeiting and false advertising, while also promoting the establishment of a liquor traceability system to ensure product quality [3]. - The focus on maintaining consumer rights and enhancing brand reputation is highlighted as a critical aspect of the proposed measures [3].