Group 1 - The core strategy of Yangzhou Rural Commercial Bank is to maintain a "small but beautiful" approach, focusing on expanding customer base and improving asset quality through targeted measures [1] - The bank is leveraging advantageous channels to enhance scale effects, implementing initiatives like "whole village credit" and "easy loans for farmers" to improve efficiency and customer engagement [1] - The bank has optimized its approval processes by creating an online platform for the entire credit process, significantly reducing the average time from application to loan disbursement to 40 minutes for loans under 1 million yuan [1] Group 2 - The bank has developed over 20 flagship products, including "Common Prosperity Loan" and "Inclusive Loan," to meet customer needs and create competitive advantages in service efficiency and process [2] - The organization capitalizes on its short decision-making chain to conduct in-depth industry research, enhancing its ability to respond to market demands [2]
扬州农村商业银行强化资产驱动 筑牢发展基础
Jiang Nan Shi Bao·2025-12-09 13:58