贵州拟出台十大措施促进白酒销售：探索“白酒收益权理财产品”等

Core Viewpoint - Guizhou Province is implementing new measures to promote the sales of its liquor industry, transitioning from a focus on scale expansion to value enhancement, aiming for high-quality development in response to market challenges [1][4]. Group 1: Consumption Expansion - The proposed measures focus on expanding consumption through online promotions, diverse consumption scenarios, and activating festive banquet markets to reshape the liquor consumption ecosystem [2][4]. - Specific actions include increasing online sales, distributing consumption vouchers, and promoting Guizhou liquor in major retail chains and transportation hubs [2][3]. - The plan encourages liquor companies to offer customized products for various celebratory events and supports union members with purchasing benefits [2][3]. Group 2: Industry Empowerment - The measures aim to enhance production efficiency, implement precise market incentives, and support liquor exports to expand overseas sales channels [3][4]. - Financial innovations such as "brand liquor pledge loans" and "liquor revenue rights financial products" are proposed to alleviate financial pressures on liquor companies [3][4]. - The strategy emphasizes a dual approach of immediate market stimulation and long-term industry empowerment to create new growth paths during the industry's adjustment period [4][5]. Group 3: Lifestyle Selling Upgrade - The initiative reflects a shift from merely selling liquor to offering a lifestyle experience, integrating liquor with tourism and financial services [4][5]. - This transformation aims to enhance user experience and create new growth opportunities by merging liquor with cultural and digital advancements [5]. - Successful implementation of these policies could lead to significant changes in channel distribution, funding structures, and industry boundaries [5].