Zhong Guo Zhi Liang Xin Wen Wang·2025-12-09 14:25Core Insights - JD.com held its annual awards ceremony, where the snack brand Three Squirrels won the "Nut and Dried Fruit Quality Gold Award" and its core product, the Daily Nut Gift Box, received the "Annual Gold Award" [1] Group 1: Brand Achievements - Three Squirrels' recognition is attributed to over a decade of quality focus in the nut category and marks a milestone in its strategic partnership with JD.com [3] - The brand's transformation from a "channel partner" to a "platform supplier" reflects a deep collaboration with JD.com, emphasizing the importance of product value in a mature digital consumption landscape [3] Group 2: Supply Chain and Product Development - The success of the Daily Nut Gift Box is a result of the "One Product, One Chain" supply chain strategy, integrating global raw material sourcing and self-manufacturing for comprehensive control from raw materials to finished products [3] - Data analysis of user preferences has enabled a closed-loop collaboration in product development, aligning user needs with supply chain execution [3] Group 3: Category Expansion and Consumer Solutions - Three Squirrels is expanding its product matrix beyond snacks to include various high-frequency essential categories, enhancing the shopping experience on JD.com through a "self-owned brand + channel coverage" model [4] - The launch of the online flagship store in October reflects a strategic move to meet diverse family consumption needs, thereby increasing brand influence across broader lifestyle scenarios [4] Group 4: Strategic Partnership Dynamics - The partnership between Three Squirrels and JD.com is characterized by an integrated supply chain that offers high-quality, cost-effective products tailored to consumer scenarios, supported by JD.com's digital capabilities [7] - This collaboration is reshaping the ecosystem between brands and platforms, driving sustainable growth and contributing to the high-quality development of the Chinese consumer market [7]