京东健康｜消费不基础，健康更不基础：2025年健康消费四大新常态

Core Insights - Health consumption is evolving from an optional demand to a basic necessity in daily life, driven by proactive health investment rather than reactive measures to illness [1] - The aging population and increased health awareness among younger generations are leading to a heightened perception of health risks, prompting consumers to seek stability and control over their health [1] Group 1: Key Trends in Health Consumption - Trend 1: Health products are transitioning from being age-specific to essential for all ages, reshaping dietary structures across demographics, with a significant focus on nutritional supplements [2] - Trend 2: Adult health consumption is diversifying, with notable growth in bone health products and a rising interest in nutritional supplements among younger consumers [3] - Trend 3: Male health awareness is increasing, with a significant portion of liver health product consumers being men aged 31-45, and a notable rise in health check-up services [4] Group 2: Consumer Behavior and Preferences - Consumers are increasingly focused on product ingredients and efficacy, with a shift towards addressing sub-health issues like obesity and sleep disorders, leading to a surge in demand for related products [4] - The popularity of pain relief products and physical therapy devices reflects the growing need for solutions to workplace fatigue and physical discomfort [5] - The demand for professional medical devices and home care services is rising, driven by an aging population and chronic disease management needs [5][6] Group 3: Emotional and Experiential Aspects of Health Products - There is a growing trend for health products to not only meet health needs but also provide emotional satisfaction and sensory enjoyment, particularly among younger consumers [9] - Health foods are breaking the stereotype of being unappetizing, with products that enhance taste and visual appeal gaining popularity [10] - The rise of intimacy-related health products indicates a societal shift towards recognizing the importance of sexual health and emotional well-being [12] Group 4: Market Insights and Data - JD Health has released a health consumption trend report based on real consumer data, highlighting the top health products and trends for 2025, reflecting collective consumer choices [12][13] - The report emphasizes the importance of data-driven insights in guiding consumers towards rational and effective health investments [13]