百事公司砍产品、降价格，联手激进股东求新生

Core Insights - PepsiCo has reached a significant agreement with Elliott Investment Management to implement a strategic overhaul, including a substantial reduction in its product line, price adjustments, and accelerated product innovation to address slowing growth and declining profitability [1][2] Group 1: Strategic Changes - The company plans to cut nearly 20% of its product offerings by early next year, reallocating the savings towards marketing investments and enhancing consumer value through competitive pricing strategies [1][2] - New product innovations will focus on health and functionality, with plans to launch items like protein-enriched snacks and products free from artificial ingredients [2][3] Group 2: Market Response - Following the announcement, PepsiCo's stock price remained stable in after-hours trading, indicating initial investor approval of the agreement [3] - The company anticipates organic revenue growth of 2% to 4% by 2026, an improvement over the 1.5% growth seen in the first nine months of the current year [3] Group 3: Industry Context - The agreement with Elliott is seen as a typical response for large consumer goods companies facing complex market conditions, highlighting the need for self-reform in the face of changing consumer preferences [4] - Analysts note that the decision to reduce nearly 20% of SKUs is painful but necessary, allowing the company to focus on core brands and improve operational efficiency [4]