贵州多举措促进白酒销售

Core Viewpoint - The Guizhou Provincial Department of Commerce has released a draft policy aimed at promoting the sales of liquor, focusing on both immediate consumer stimulation and long-term industry empowerment to create new growth paths for the liquor industry during a period of deep adjustment [1][2]. Group 1: Sales Promotion Measures - The policy emphasizes increasing online sales, creating diverse consumption scenarios, and activating the banquet market to boost liquor sales [1]. - It includes measures such as issuing consumption vouchers to expand the sales scale of Guizhou liquor nationwide and providing rewards to wholesale and retail enterprises that meet sales targets by Q4 2025 [1]. - The initiative aims to enhance the presence of Guizhou liquor in large chain supermarkets and transportation hubs, as well as support its entry into telecom operators' points redemption malls [1]. Group 2: Cross-Industry Integration - The policy promotes cross-industry integration by encouraging collaborations between liquor and food, transportation, and tourism sectors, allowing visitors to participate in discount activities with travel tickets [2]. - It also encourages liquor companies to offer customized liquor for various events, such as weddings and corporate gatherings, through special promotional activities [2]. Group 3: Financial and Regulatory Support - The policy supports liquor companies in deepening cooperation with financial institutions to explore services like "brand liquor pledge loans" and "liquor revenue rights financial products" to alleviate financial pressures [2]. - It includes strict measures against market infringement, false advertising, and emphasizes the establishment of a liquor traceability system to ensure product quality and protect consumer rights [2]. Group 4: Industry Transformation - The shift in focus from production area construction to market expansion indicates a transformation in the liquor industry, prompting companies to prioritize consumer needs and accelerate product innovation and marketing model changes [3]. - The series of policies is expected to drive the liquor industry from traditional scale expansion to value cultivation, transforming liquor sales into a lifestyle service that encompasses emotions, culture, and experiences [3].