Netflix cites YouTube's dominance to justify Warner Bros. Discovery deal approval
Youtube·2025-12-09 17:31

Group 1 - The co-CEOs of Netflix express strong confidence in the merger with Warner Brothers Discovery, citing market share against competitors as a key reason for optimism [1] - Regulators are likely to focus on the significant market presence that the merger would create, particularly in the premium scripted content category, while YouTube is considered a separate product category due to its user-generated content [2][3] - Netflix aims to leverage the gap between regulatory definitions and actual viewing behavior to support the merger, projecting an increase in view hours from 8% to 9% in the U.S. if the deal goes through [4] Group 2 - The merger would still leave Netflix behind YouTube, which holds 13% of view hours, and potentially behind a combined Paramount and Warner Brothers Discovery at 14%, suggesting that the merger does not create market dominance but rather a counterweight [5] - Regulators are concerned with product substitution and competitive constraints, focusing on whether Netflix and Warner Brothers control similar content, which ties back to the competitive landscape involving YouTube [6] - The perception of the market by regulators is crucial, as Netflix has previously stated that its biggest competition is sleep, which may not be a relevant factor in antitrust considerations [7][8]