Ford and Renault team up on cheaper EVs in a ‘fight for our lives'

Core Insights - Ford is facing significant competition in Europe, particularly from Chinese automakers, and is committed to remaining competitive in the market [1][3] - The partnership with Renault aims to introduce two affordable Ford-branded electric vehicles in Europe by 2028, with Ford leading the design and Renault handling assembly [2][3] - This collaboration is part of Ford's broader strategy to enhance agility and cost efficiency in response to the influx of cheaper vehicles from competitors like BYD and SAIC Motor [3][4] Company Strategy - Ford's CEO emphasized the importance of the European market as a critical battleground for the global transformation of the automotive industry [4] - The partnership with Renault is seen as a strategic move to innovate and invest more effectively in Europe [4] - Ford is committed to accelerating its operations in Europe to ensure a vibrant future in the region [4]