Instacart's AI pricing tools drive up the cost of some groceries, study finds
Maplebear Maplebear (US:CART) CNBC·2025-12-09 19:29

FALMOUTH, MA - APRIL 8: Instacart shopper Loralyn Geggatt makes a delivery to a customer's home during the COVID-19 pandemic in Falmouth, MA on April 7, 2020. Some Amazon, Instacart and other workers protested for better wages, hazard pay and sick time. (Photo by David L. Ryan/The Boston Globe via Getty Images)Grocery delivery app Instacart uses artificial intelligence pricing tools that have caused many U.S. shoppers to pay higher or lower prices for identical products from the same store, according to a n ...