Instacart's AI pricing tools drive up the cost of some groceries, study finds

Core Insights - Instacart's use of artificial intelligence pricing tools has led to significant price discrepancies for identical products among U.S. shoppers [1][2] - A study involving 437 shoppers across four cities revealed that nearly 75% of tested items had varying prices [2][3] - The total cost for a basket of goods from the same store could differ by approximately 7%, potentially resulting in an annual cost variation of about $1,200 for consumers [3] Group 1 - Instacart employs AI pricing tools that result in inconsistent pricing for the same products [1] - The study was conducted by Groundwork Collaborative, Consumer Reports, and More Perfect Union, involving major grocery retailers like Target and Costco [2] - Price variations were observed, with one example showing a carton of Lucerne eggs listed at five different prices at a single Safeway location [3] Group 2 - The research indicates that the pricing strategy could significantly impact consumer spending, highlighting a potential issue in pricing transparency [3] - The findings suggest a need for scrutiny regarding the fairness of pricing practices in grocery delivery services [2][3]