盐城提升休闲农业品牌影响力

Core Viewpoint - Yancheng is focusing on the development of leisure agriculture as a key strategy for promoting the integration of agricultural industries, enhancing various functions such as leisure, tourism, ecology, entertainment, health, and culture, resulting in a rich and diverse development trend in leisure agriculture. Group 1: Development Strategy - Yancheng is promoting a "one circle and three belts" layout for leisure agriculture, leveraging local resources and cultural characteristics to enhance tourism corridors [1] - The city is developing representative leisure agriculture attractions that combine tourism, education, and recreation, forming a comprehensive development pattern [1] Group 2: Promotion of Quality Examples - The city is actively creating and promoting various quality attractions and routes for leisure agriculture, including seasonal and festival-themed offerings [1] - Five routes, such as "Spring Tour in Water Town," were promoted at the provincial rural tourism festival and publicized in provincial publications [1] Group 3: Brand Enhancement and Policy Support - Yancheng is enhancing brand effects through multi-dimensional promotion, including a special event for rural leisure tourism and the distribution of cultural tourism consumption vouchers [2] - The city has included 66 leisure agriculture sites in a hand-drawn map for provincial promotion and showcased over 20 types of local agricultural products at a national conference [2] - Policy support is being strengthened to boost the development of leisure agriculture, including project and land guarantees, with six agricultural tourism projects listed for land use this year, totaling an investment of 113 million yuan [2] Group 4: Future Development Focus - Yancheng aims to create a "Rural Leisure Big Garden" as a distinctive brand, adapting to new economic conditions and consumer needs in health and wellness, while enhancing service support and promotional efforts [3]