Prentice Capital Management Goes All-In on a JetBlue Turnaround, According to Recent SEC Filing

Prentice Capital Management acquired more than $8 million in JetBlue stock, making the low-cost carrier its largest overall holding.On November 14, 2025, Prentice Capital Management, LP disclosed a buy of 1,542,959 shares of JetBlue (JBLU +0.71%), increasing its stake by an estimated $8.1 million.What HappenedAccording to a filing with the Securities and Exchange Commission dated November 14, 2025, Prentice Capital Management, LP increased its position in JetBlue by 1,542,959 shares during the third quarter ...