“红土永安”品牌赋能乡村振兴新征程

Core Viewpoint - The launch of the "Red Soil Ever Safe" financial rural service initiative by Yong'an Property Insurance Sichuan Branch marks a significant step in integrating financial services into rural revitalization, emphasizing a commitment to serving the community and enhancing the quality of life for residents in rural areas [1][2][9]. Group 1: Event Launch and Significance - The "Red Soil Ever Safe" initiative was launched in Gulin County, a historically significant area for the Red Army, symbolizing a connection to revolutionary heritage and a commitment to serving the people [2][9]. - The event featured various engaging activities, including financial education and cultural performances, aimed at making financial knowledge accessible and relatable to the local community [3][4]. Group 2: Service Infrastructure - The establishment of the "Red Soil Ever Safe" financial rural station serves as a multifunctional hub for insurance services, community engagement, and financial education, designed to be a sustainable and replicable service model [3][8]. - The initiative includes a donation of over 30 million yuan in personal accident insurance to vulnerable groups in the community, addressing specific local needs and demonstrating the social responsibility of the insurance industry [3][5]. Group 3: Future Development Plans - The initiative aims to expand from a single event to a comprehensive service model, with plans to deepen engagement in eight villages within Gulin County as a starting point [5][6]. - Future directions include strengthening organizational networks through party-building initiatives, innovating insurance products tailored to local needs, and establishing a long-term mechanism for community engagement and financial education [7][8].