新股消息 | 米多多集团股份有限公司递表港交所 为中国第五大跨境电商服务供货商

Company Overview - Mido Group Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with CCB International as the sole sponsor. The company is recognized as the fifth largest cross-border e-commerce service provider in China based on projected revenue for 2024 [1][3] - The company provides digital marketing and operational support services to cross-border e-commerce businesses, enabling clients to sell Chinese-made products to overseas consumers through major digital media platforms like Google, TikTok, Meta, and Amazon [3][4] Business Development - Mido Group has established a close partnership with Google since joining the Google Partner Program in 2015, becoming an elite partner ranked in the top 3% of partners in specific countries. The company has transformed its business model from a traditional cross-border trade intermediary to a digital advertising agency and further into a cross-border e-commerce service provider [3][4] - The company has expanded its operations significantly, assisting over 1,700 direct clients in promoting their brands and products across more than 20 countries in Europe, America, Asia, and Oceania [4] Financial Performance - The company reported revenues of $65.17 million, $70.85 million, $71.13 million, and $55.78 million for the years 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [7] - The gross profit for the same periods was $5.18 million, $2.93 million, $3.12 million, and $2.68 million [9] - The company recorded a net profit of $1.64 million in 2022, followed by losses of $16.41 million in 2023, $0.16 million in 2024, and $1.99 million in the six months ending June 30, 2025 [8] Industry Overview - The cross-border e-commerce industry in China is projected to reach a market size of $461.7 billion in 2024, with a compound annual growth rate (CAGR) of 15.1% expected from 2024 to 2029 [12] - The outbound marketing services industry is also experiencing significant growth, with a market size of $36.3 billion in 2024, anticipated to expand to $73.7 billion by 2029, reflecting a CAGR of 15.2% [12] - The demand for cross-border e-commerce marketing services is particularly strong, with the market size expected to reach $14.3 billion in 2024, growing at a CAGR of 22.1% from 2020 to 2024 [15]