兴趣消费打开新蓝海
Jing Ji Ri Bao·2025-12-10 00:07

Group 1 - The implementation plan issued by six departments aims to enhance the adaptability of supply and demand in consumer goods, promoting diverse interest-based consumption products such as pet-related items, anime, and trendy clothing [1] - The rise of interest-based consumption reflects a shift from practical considerations to emotional value, cultural identity, and emotional connections associated with products [1] - Companies are encouraged to cultivate local intellectual property (IP) that resonates deeply with consumers, drawing from cultural resources and contemporary spirit to create symbols and stories that foster recognition [1] Group 2 - The interest consumption market is characterized by high verticality, rapid iteration, and distinct community attributes, necessitating a departure from traditional large-scale, standardized production and distribution models [2] - A robust support system encompassing creative design, flexible manufacturing, community marketing, and copyright services is essential for transforming niche creativity into reliable, high-quality products [2] - The long-term momentum for expanding diverse interest-based consumption lies in deep cross-industry integration, where emotional connections can break down industry barriers and reconstruct consumption scenarios [2]

兴趣消费打开新蓝海 - Reportify