冰雪盛宴火热开启！中国让“冷资源”释放“热动能”

Core Viewpoint - The article highlights the rapid growth of China's ice and snow economy, driven by the onset of the new ice and snow season, with various regions launching ice and snow festivals and activities to attract tourists and boost local economies [1][3][4]. Group 1: Ice and Snow Economy Growth - The sixth Harbin Ice Festival has commenced, marking the beginning of a new ice and snow season in China, which is expected to stimulate the ice and snow economy significantly [1]. - The total consumption in ski resorts across China is projected to reach 78.613 billion yuan during the 2024-2025 ice and snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [4]. - The ice and snow industry in China is expected to exceed 1 trillion yuan by 2025, with a projected scale of 1,005.3 billion yuan [12]. Group 2: Regional Developments and Initiatives - Various regions, including Xinjiang and Jilin, have initiated ice and snow holidays, offering discounts and promotions to enhance tourist engagement, with hotel occupancy rates exceeding 70% in some areas [3][4]. - The Harbin Ice and Snow World, the largest ice and snow theme park globally, is set to expand significantly, aiming to surpass last season's visitor count of over 3.56 million [5]. - Jilin City has introduced new features and events in its ski resorts, with pre-sale amounts exceeding 100 million yuan, reflecting a 25% year-on-year increase [8]. Group 3: Infrastructure and Participation - The number of indoor ski facilities in Guangdong Province has reached 25, with participation in ice and snow sports surpassing 10 million [10]. - The total number of ice and snow venues in China is expected to grow from 1,133 in 2018 to 2,678 by the end of 2024 [12]. - The first Ice and Snow Sports Super League in Heilongjiang Province has been launched, focusing on community sports and creating a new consumption trend around ice and snow events [8].