山东城乡消费正在发生哪些变化

Core Insights - Shandong is experiencing a significant transformation in consumption patterns, driven by diverse new consumption formats and supportive policies [2][3][4] Group 1: New Consumption Formats - The emergence of new consumption formats in Shandong is characterized by the rapid expansion of major retail players like Sam's Club and Hema, which are establishing a strong presence in the region [3] - Sam's Club is investing 830 million yuan to develop a 24,000 square meter store in Jinan, utilizing an "one store, multiple warehouses" model to enhance service networks [3] - Hema has established operations in eight cities in Shandong since 2025, with its first store in Linyi extending services to the southern region of Shandong [3] Group 2: Policy Support and Market Environment - Shandong's government has implemented a "1+N" consumption promotion policy framework, which enhances the commercial circulation network and fosters a consumption pattern led by core cities and followed by smaller cities [3][4] - The "Good Products Shandong" brand system is being utilized to improve local retail operations, exemplified by the collaboration between Pang Donglai and Yonghui, which integrates local characteristics with advanced operational models [3] Group 3: Consumer Experience and Safety - The "Good Products Shandong" brand system ensures consumer safety by providing traceability for local products, such as the quality management system implemented by Beiyuanfu Food Co., which allows consumers to track the entire production process of millet [5] - The improvement of the circulation network has made shopping more convenient, with initiatives like digital payment systems being introduced in traditional markets [5] Group 4: Rural E-commerce and County Commercial Development - The development of rural e-commerce is facilitating a two-way flow of goods between urban and rural areas, with local products being promoted through live streaming platforms [7] - County commercial construction initiatives are transforming rural consumption landscapes, as seen in the revitalization of traditional markets and the integration of online and offline shopping experiences [7] Group 5: Technological Integration in Tourism - The integration of artificial intelligence in tourism, such as AI-guided tours and smart ticketing systems, is enhancing visitor experiences in scenic areas like Taishan and Qufu [7] - The use of low-speed unmanned delivery vehicles in tourist spots is addressing logistical challenges while attracting younger consumers [7]