Xin Lang Cai Jing·2025-12-10 01:17Core Viewpoint - The company, Leida Auto, is cautious about price reductions, emphasizing that a drop in sales should not lead to hasty price cuts, which could destabilize the brand [1]. Group 1: Business Strategy - Leida Auto plans to double its battery supply for its nationwide battery swap network by investing over 8,000 new battery packs, with completion expected by mid-January 2026 [1]. - The current vehicle ownership for Leida Auto is approximately 120,000, with 2,300 available battery swap stations [1]. - The company aims to profit from the price difference in electricity during peak hours, with potential earnings of about 60 yuan per battery per day, translating to an annual profit of approximately 20,000 yuan per battery [1]. Group 2: Market Performance - Leida Auto has achieved over 110,000 pure electric vehicle deliveries, with an average transaction price surpassing that of Cadillac and nearing Audi [1]. - In November, Leida Auto delivered 11,794 vehicles, contributing to a total of 36,275 vehicles delivered by NIO, marking a year-on-year increase of 76.3% [4]. - NIO reported a record revenue of 21.79 billion yuan for Q3 2025, reflecting a year-on-year growth of 16.7% and a quarter-on-quarter increase of 14.7%, with a gross margin of 13.9%, the highest in nearly three years [4]. Group 3: Leadership Changes - In April, Leida Auto underwent a leadership change, with Shen Fei taking over as president, leading to a rebound in sales, particularly for the L90 model, which has seen over 10,000 deliveries for three consecutive months [4].