以新场景释放消费新动能

Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].