鸿蒙智行首款 MPV 命名为「智界 V9」，余承东：超越市面上所有旗舰

Core Insights - The launch of the Zhijie V9 marks the expansion of the Hongmeng Zhixing product line into multiple vehicle categories, including MPVs, sedans, SUVs, and station wagons [1][3][25] - The Zhijie V9 is positioned as a flagship model within the Hongmeng Zhixing system, featuring a length of approximately 5.3 meters and a wheelbase close to 3.2 meters, comparable to the Lantu Dreamer [3][25] - The vehicle is designed with a focus on spaciousness and convenience, incorporating features such as dual electric sliding doors and a minimalist interior layout [3][5][7] Product Features - The Zhijie V9 will include notable interior features such as dual zero-gravity seats for the front passengers, rear drawers, and an electric front trunk [5][27] - A large integrated display screen will combine the instrument panel, central control, and entertainment functions, potentially utilizing Huawei's self-developed automotive-grade OLED panel [5][28] - The second-row seats will offer multi-directional electric adjustments, heating, and ventilation, with a possible touch screen for controlling climate and audio [7][30] Target Market and Strategy - The Zhijie V9 aims to attract a broader customer base beyond families, targeting business and social gatherings [9][32] - The vehicle will be available in both range-extended and pure electric versions, with the latter expected to have a CLTC range exceeding 600 kilometers [9][32] - The introduction of the Zhijie V9 is seen as a critical opportunity for the brand to penetrate the high-end market, especially given the underperformance of the S7 model [11][34] Investment and Development - Chery plans to invest over 10 billion yuan in the Zhijie brand and establish a dedicated R&D team of over 5,000 personnel to enhance its capabilities in smart driving and vehicle architecture [13][36] - This strategic shift comes after a reflection on past dual-brand strategies that diluted resources and market clarity, with a focus now on consolidating efforts around the Zhijie brand [15][38] Market Context - The MPV market in China has been historically dominated by joint venture brands, but domestic brands are increasingly entering the mid-to-high-end segment [17][40] - Recent sales data indicates that traditional brands like Toyota and Buick still lead in MPV sales, with the Toyota Sienna selling 46,158 units in the past six months [18][41] - The competitive landscape suggests that success in the MPV segment will require differentiation beyond just size, focusing on luxury, energy efficiency, and smart features [19][42]