Xin Lang Cai Jing·2025-12-10 01:51Core Insights - China Ping An's home care service system has been significantly upgraded, focusing on the core needs of the elderly in health care, safety, and care with three new service plans: "sick care, safety assistance, and elderly enjoyment" [1][4][11] - The "Ping An Housekeeper" service has expanded to cover 100 cities nationwide, with plans to add 25 more cities by 2025, achieving a growth rate of over 33% [1][8] - Nearly 240,000 customers have qualified for home care services, with a 100% response rate for the "smart guardian" alarm system [1][8] Industry Context - The "14th Five-Year Plan" emphasizes addressing population aging and promoting the coordinated development of the elderly care industry, with home care being the primary choice for 90% of elderly individuals [2][9] - Ping An Good Doctor, as a flagship member of Ping An Group's medical and elderly care ecosystem, has been implementing a "comprehensive finance + medical elderly care" strategy since 2022, focusing on providing full-cycle elderly care solutions [2][9] Service Innovations - The upgraded service system includes a core team of a doctor housekeeper, specialized expert teams, and case managers, offering longevity management, chronic disease management, and medical consultation services [4][11] - The service also features smart guardianship and age-appropriate modifications to create comprehensive elderly-friendly solutions, ensuring seamless transitions between home care, institutional care, and hospital care [4][11] Travel Care Model - The home care model has expanded into an innovative "travel care" format, combining insurance, health care, and travel services to meet the needs of active elderly individuals [5][12] - This travel service differs from traditional tourism by incorporating age-friendly designs and integrating medical care with travel services, allowing for a more relaxed experience for the elderly [5][12] Industry Standards and Recognition - Over the past four years, Ping An has established six industry standards for home care services, enhancing the sector's regulatory framework and improving the elderly care experience [7][14] - The China Quality Certification Center has awarded a five-star rating to the "home care housekeeper service," reflecting the company's commitment to enhancing elderly welfare [7][15]