Core Viewpoint - Dongwu Securities initiates coverage on "Yujian Xiaomian" (02408) with a "Buy" rating, highlighting its rapid expansion and clear growth strategy in the Chinese noodle restaurant sector [1] Group 1: Company Overview - Yujian Xiaomian is positioned as a leading brand in the Chinese noodle restaurant market, focusing on Sichuan-Chongqing flavors and standardized operations [1] - The company plans to increase its store count to 465 by November 2025, with over 100 new stores in preparation, indicating a strong expansion momentum [1] - Revenue is projected to grow from 418 million yuan in 2022 to 1.154 billion yuan in 2024, reflecting a CAGR of 66% [1] Group 2: Market Position and Performance - In 2024, Yujian Xiaomian is expected to hold a market share of 0.5% in the Chinese noodle restaurant sector and 0.14% in the broader Chinese fast food market [1] - The company’s adjusted net profit is forecasted to reach 63 million yuan in 2024, with a net profit margin of 5%, indicating a turning point in profitability [1] - The proportion of directly operated restaurants is expected to increase from 65% in 2022 to 78% in 2024, showcasing a shift towards a more controlled operational model [1] Group 3: Industry Insights - The chain fast food market is projected to reach 12.6 trillion yuan by 2025, with a CAGR of 11% from 2019 to 2024, while the global Chinese cuisine market is expected to reach 8.1 trillion yuan [2] - The Chinese noodle restaurant segment is anticipated to grow to 286.6 billion yuan in 2024, with Yujian Xiaomian's transaction volume expected to reach 1.348 billion yuan, reflecting a CAGR of 58.6% from 2022 to 2024 [2] - Key success factors for Yujian Xiaomian include a focus on differentiated high-potential markets, early adoption of standardization and digitalization, and a successful shopping mall store model [2] Group 4: Expansion Strategy - The company aims to expand its store count to approximately 500 by the end of 2025, with plans to surpass 680 stores by 2026 and 900 by 2027 [3] - Expansion strategies include entering new cities, densifying existing locations in major cities, and increasing presence in Hong Kong and overseas markets [3]