减肥药、美白丸、护眼“神水”……“网红药”靠谱吗

Core Viewpoint - The rise of "internet celebrity drugs" has led to widespread concerns about their safety and efficacy, as many of these products lack proper regulation and can pose serious health risks to consumers [2][3][10]. Group 1: Overview of "Internet Celebrity Drugs" - Various "internet celebrity drugs" have gained popularity, including weight loss pills, whitening capsules, and vision-correcting eye drops, often promoted through social media and live-streaming platforms [1][3]. - Many of these drugs are marketed with exaggerated claims, leading to misuse and adverse health effects, such as malnutrition and hypoglycemia [3][4]. Group 2: Marketing Tactics - The marketing strategies for these drugs often include sensationalized advertising that preys on consumer anxieties, particularly among vulnerable populations [6][7]. - Some prescription medications are rebranded as "internet celebrity drugs," misleading consumers about their intended use and potential side effects [4][5]. Group 3: Regulatory Challenges - There are significant gaps in the regulation of online drug sales, allowing consumers to easily purchase prescription medications without proper oversight [5][10]. - Recent investigations have revealed numerous cases of illegal advertising and the sale of fake "miracle drugs," highlighting the need for stricter enforcement of existing laws [8][10]. Group 4: Recommendations for Improvement - Experts suggest enhancing the drug regulatory framework, improving medical education, and increasing the accountability of online platforms to prevent the spread of misleading health information [10][11]. - There is a call for better collaboration between regulatory bodies and healthcare professionals to ensure accurate medical guidance is available to the public [10][11].