以“中国美”引领青年创意风潮 传奇今生x第17届大广赛收官

Core Viewpoint - The 17th National College Student Advertising Art Competition (Daguang Competition) showcased the creativity of students in response to the theme "Let the World See Chinese Beauty," with significant participation from the domestic beauty brand Legend Jinsheng [3][7]. Group 1: Event Overview - The Daguang Competition culminated in a ceremony held in Beijing on December 6, where numerous awards were presented to outstanding student teams [1]. - Legend Jinsheng, as a long-term player in the domestic beauty sector and a partner in this year's competition, received the title of "Advertising Art Education Reform Support Unit" from the organizing committee [4][6]. Group 2: Participation and Impact - The competition attracted tens of thousands of submissions across various formats, including graphic advertising, video, planning proposals, animation, interaction, broadcasting, UI, and copywriting, reflecting the deep emotional connection of the younger generation to the brand [3]. - Over 270 entries won national awards, with 16 entries receiving the "Special Award" from the Daguang Competition and Legend Jinsheng [3]. Group 3: Future Engagement - Legend Jinsheng initiated a nationwide campus tour starting in March 2025, engaging with students at over ten universities, including Guangzhou University and Renmin University of China, to share brand insights and product experiences [9]. - The CEO of Legend Jinsheng emphasized the importance of genuine dialogue with youth, believing that this engagement will illuminate the path for Chinese brands to reach a global audience [7][9].