新希望王子约:一款牛奶很贵200ml卖到几十块钱,但在上海卖到脱销
Xin Lang Cai Jing·2025-12-10 03:30

Core Insights - The "2025 China Enterprise Competitiveness Conference" was held in Beijing on December 9-10, highlighting the performance of New Hope Dairy in a sluggish dairy market [1][3] - New Hope Dairy has focused on low-temperature milk and yogurt, achieving significant growth despite overall market challenges [1][3] Company Performance - New Hope Dairy's growth is attributed to its strategy of emphasizing low-temperature milk and high-quality yogurt [1][3] - The brand "Asahi Weipin" is mentioned as a premium product, selling 200ml of milk for several tens of yuan, targeting the organic market [1][3] Market Trends - The premium segment, particularly organic products, is gaining traction in urban areas like Shanghai, where Asahi Weipin has sold out due to its alignment with contemporary consumer preferences [1][3]