闲鱼卡牌报告：今年影视综卡牌订单提升130%，交易量前三为《永夜星河》《白月梵星》《难哄》

Core Insights - The "2025 Xianyu Card Annual Report" indicates a 21% year-on-year growth in card trading volume for the first three quarters of the year, reflecting a stable growth trend in the industry [1] - Trading volume for high-end cards, such as collectible cards and star cards, surged over 84%, indicating a shift towards premium card consumption [1] - Notable performance from domestic IP cards and three-dimensional cards from film and television, with the Nezha card selling over 100 million yuan and a 130% increase in order volume for film and television cards [1] Industry Trends - The report highlights that Pokémon reclaimed the top position in card IP trading volume, while popular anime IPs like My Little Pony, Yeluo Li, and Ultraman continue to dominate the trading landscape [1] - Domestic game IPs such as Identity V and Love and Deep Space have entered the trading volume rankings on Xianyu, with a 63% increase in trading scale for game IP cards [1] Consumer Demographics - Over 75% of card consumers on the Xianyu platform are female, indicating a significant demographic trend [1] - Despite the majority being female, male consumers exhibit stronger purchasing power, with annual per capita spending on cards being 3.8 times that of female consumers [1]