Core Insights - The 2025 China Entrepreneur Influence Entrepreneur Conference is held from December 5 to 7 in Beijing, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] Group 1: Long-term Viability of IP in Trendy Toys - The chairman of Qimengdao Group, Li Peng, argues that investing in trendy toys is a long-term business, citing examples of successful IPs like Mickey Mouse (97 years old) and Hello Kitty (51 years old) [3][7] - Li emphasizes that these major IPs have proven their longevity and scalability over time, indicating that the market for trendy toys can evolve into various forms beyond just movies and merchandise [3][7] Group 2: Consumer Behavior and Emotional Connection - Li notes that today's youth are not only seeking functional needs but are also looking for self-expression and understanding, making trendy toys a medium for emotional expression [4][8] - The concept of "self-pleasure" in emotional consumption is highlighted as a longstanding trend, suggesting that consumers are increasingly focused on their emotions and personal identities [4][8] Group 3: Social Attributes of Trendy Toys - Trendy toys possess inherent social attributes and encourage user-generated content, which enhances their appeal [4][8] - Consumers often engage with trendy toys in social contexts, such as carrying them in public or creating custom outfits, which fosters community and social interaction [4][8]
奇梦岛李鹏三大维度分析为何潮玩是一个长期事业:时间沉淀IP、情绪悦己消费、社交连接属性
Xin Lang Cai Jing·2025-12-10 03:35