大窑刘辉：定价定天下，消费者希望花更少的钱得到更好的体验

Core Viewpoint - The "2025 China Enterprise Competitiveness Conference" highlighted the importance of pricing strategies in meeting consumer expectations for better quality and experience at lower costs [1][3]. Group 1: Pricing Strategy - Liu Hui, the Brand Innovation Director of Dayao Beverage, emphasized that pricing is crucial in the current market, where consumers desire better experiences for less money [1][3]. - Dayao Beverage has set a unified guiding price of 5 yuan for its large carbonated glass bottle soda, which is based on market research to meet consumer expectations in dining scenarios [1][3]. - The 5 yuan price point is also designed to cover the overall product costs, ensuring profitability while appealing to consumers [1][3].