婚育服务新范式：百合佳缘集团的探索与实践

Core Insights - The aging population and declining workforce have made fertility support a central social issue, prompting the government to implement policies to encourage childbirth and reduce related costs [1] - Baihe Jiaran Group has launched the "Fertility Insurance" service to address the growing demand for high-quality fertility services, filling a significant gap in the marriage and dating industry [1] Group 1: Product Offering - The "Fertility Insurance" product is available in two packages: a basic version priced at 7,980 yuan and a premium version at 19,980 yuan, with corresponding cash returns of 15,960 yuan and 39,960 yuan [1] - The service includes 2-7 hours of personalized emotional counseling from professional mentors, 12 online courses covering key areas such as pregnancy preparation and marriage communication, aimed at alleviating fertility anxiety [1] - A partnership with the maternal and infant platform Baobao Tree provides users with a postnatal care package valued at 1,999 yuan, which includes psychological assessments, consultation guidance, and parenting courses [1] Group 2: Market Position and Social Responsibility - Baihe Jiaran Group has over 20 years of experience and operates more than 110 offline service centers nationwide, having facilitated over 16 million successful relationships [2] - The "Fertility Insurance" integrates marriage and dating services with emotional support and fertility assurance, aligning with market demand for comprehensive marriage and fertility services [2] - The launch of this product reflects the company's commitment to social responsibility, supporting women planning for pregnancy through psychological counseling, financial subsidies, and emotional companionship [2]