《2025闲鱼卡牌年度报告》发布：前三季度卡牌交易额增长21%

Core Insights - The core viewpoint of the report indicates a significant growth in trading volume and value of trading cards on the Xianyu platform, reflecting a trend towards high-end card consumption and a strong interest in IP-based collectibles [1][5]. Trading Volume and Value Growth - In the first three quarters of this year, the trading volume of trading cards on Xianyu increased by 21% year-on-year [1][5]. - The trading value of collectible trading cards rose by 84%, while the trading value of star cards surged by 104%, indicating a high-end consumption trend in the card market [1][5]. Popular IPs and Market Trends - The Pokémon IP regained its position as the top trading volume champion among collectible trading cards [1][5]. - Popular anime IP cards such as My Little Pony, Yeluo Li, and Ultraman continue to dominate trading volumes, with no significant changes in IP popularity observed [1][5]. - Domestic game IP cards like Identity V, Love and Deep Space, and Genshin Impact have entered the trading volume rankings, with game IP card trading volume increasing by 63% [1][5]. Surge in Domestic IP Cards - The trading volume of domestic IP cards surged by 332%, with the Nezha card leading significantly, achieving an annual trading value exceeding 100 million yuan [6][7]. - Classic literary IP cards such as Water Margin and Romance of the Three Kingdoms have also seen substantial increases in trading volume, with Water Margin card trading value rising over 122% [6][7]. Consumer Demographics and Behavior - Over three-quarters of card consumers are female, making up the primary user base, although male consumers exhibit stronger purchasing power, spending 3.8 times more annually than female consumers [4][7]. - 52% of card players are adults aged 18 to 29, with representation across various age groups [4][7]. - The report suggests that consumers are becoming more rational and mature in their purchasing behavior, showing a willingness to pay for quality IP content and focusing on the collectible value and market preservation potential of cards [4][7].