Zhong Jin Zai Xian·2025-12-10 06:46Core Insights - The article highlights the launch of JD's private label "Jingxianfang No. 6" white liquor, aimed at providing high-quality yet affordable options for consumers during the winter season [1][3][8] Product Overview - Jingxianfang No. 6 offers two variants: a light aroma type sourced from Shanxi and a strong aroma type from Sichuan, both priced at 159 yuan per bottle [3][6] - The light aroma variant is crafted using traditional techniques from a recognized heritage site, while the strong aroma variant utilizes a 120-day fermentation process [3][6] Quality Assurance - The product's quality is ensured through partnerships with reputable distilleries, including Shanxi Fen Yang Wang Distillery and Sichuan Yifu Chun Distillery, both known for their expertise and heritage in white liquor production [6][10] - National-level tasters oversee the development of both variants, ensuring consistent flavor and quality [6] Supply Chain Efficiency - The "factory direct supply" model employed by JD eliminates multiple distribution layers, significantly reducing costs and allowing for a more accurate pricing structure [8][10] - This model not only lowers the retail price but also guarantees product quality by shipping directly from the manufacturer [10] Packaging and Design - The packaging of Jingxianfang No. 6 is designed to be simple and practical, focusing on quality rather than excessive decoration, which contributes to the overall value proposition [10]