2025闲鱼卡牌报告：前三季度卡牌交易额增长21%

Core Insights - The trading volume of card transactions on the Xianyu platform has shown a steady increase, with a year-on-year growth of 21% in the first three quarters of this year, particularly notable in collectible card transactions which grew by 84% and star cards which surged by 104% [1] Group 1: Market Trends - The domestic card market is experiencing a trend towards high-end consumption and differentiated supply [1] - Pokémon cards lead the collectible card category in trading volume, driven by the popularity of the simplified Chinese version, official events, and the development of offline venues [1] - In the IP collectible card sector, popular anime IPs such as My Little Pony, Yeluo Li, and Ultraman remain dominant, while domestic game IP cards like Identity V and Genshin Impact saw a year-on-year trading volume increase of 63% [1] Group 2: Emerging Opportunities - The trading volume of domestic trendy IP cards has increased significantly by 332%, with Nezha cards achieving an annual trading volume exceeding 100 million yuan [1] - Classic literary-themed cards such as Water Margin and Romance of the Three Kingdoms have seen a notable rise in popularity [1] - Orders for film and variety show-related cards increased by 130%, with cards related to domestic dramas like Eternal Night Galaxy and White Moon Fan Star entering the trading leaderboard [1] Group 3: Rating Cards and Consumer Demographics - The scale of rating card transactions continues to expand, with a year-on-year increase of 46% in order volume and over 80% growth in transaction value [1] - The trading volume of cards from domestic rating agencies has surpassed that of foreign institutions, although there is a significant difference in average order prices [1] - Data indicates that over three-quarters of card consumers on the Xianyu platform are female, with male consumers spending 3.8 times more annually on cards than female consumers [2] - Users aged 18 to 29 account for 52% of the consumer base, with card consumers present across all age groups [2] - The data reflects a consumer trend towards paying for quality IP content and an interest in the collectible value and secondary market potential of cards [2]