Should You Buy Spotify Stock Ahead of Its Big Music Video Push?

Core Insights - Spotify is transitioning from an audio-first platform to a comprehensive multimedia platform, focusing on music videos and creator-driven video content to compete with YouTube and TikTok [1] - The company has secured licensing deals with major labels for audiovisual content and is enhancing its video offerings, including new ad formats and monetization tools for creators and advertisers [2] Company Developments - Spotify has partnered with Netflix to bring select video podcasts to its platform, starting in the U.S. in early 2026, with plans for international expansion [3] - The company's market capitalization is approximately $116.3 billion, highlighting its significant position in the global streaming industry [3] Stock Performance - Spotify's stock reached a 52-week high of $785 on June 27, reflecting positive sentiment regarding user growth and profitability, but has since declined to $564.93, approximately 28% below its peak [4] - Year-to-date, the stock has returned 26.98%, and over the past 52 weeks, it has increased by 13.93%, although it has faced a 20.91% decline in the last three months [5]